World Backup Day PSA: No one cares about (or relies upon) your data more than you do

Meme: Batman Slapping Robin -- It's Still Your Data !!

Happy #WorldBackupDay ! In COVID-times, we often hear about “the New Normal” to remind us that things won’t entirely go back to the way that they were. But for World Backup Day (WBD), I’d like to remind you of an “Old Normal” that has not changed – your data is still YOUR DATA. I’ve been in … Read more

Hierarchy of Needs in Data Protection

Hierarchy of Data Protection Needs

In 1943, Maslow’s Pyramid of Needs described a hierarchy within psychology, whereby until you addressed foundational elements such as Food/Water … you can’t feel safe, you can’t find love, you struggle with self-respect, etc. Data protection actually has a similar hierarchy (starting from the bottom): Reliable Restore-ability The most basic need of any data protection scenario … Read more

Why copy data management matters

Why does copy data management matter? Because you need better data protection than you have and you can’t afford to move forward with your current protection based on how the business is scaling. Operationally, production storage is growing at approximately 40% annually, as is secondary protection storage. Sure, you get some deduplication benefits, but the … Read more

Mobile Device Backup may be Impossible

Doing a selective mobile device backup that separates work data and personal data can’t be done, says analyst Jason Buffington, but perhaps not for the reasons you think. Before I get started, let me define the two basic types of endpoint devices: consumption devices and creation devices. Consumption devices are like e-readers that fetch data … Read more