What I Want to Talk About at VMworld 2015

In 2015, the question is no longer “Can I get a reliable backup of a VM?” With vStorage APIs for data protection (VADP) now being mature since 5.5, through 5.8 and up and coming in 6.0, shame on any backup solution that cannot reliably back up VMs using host-based APIs. Shame on vendors who only … Read more

Backup as a service isn’t for everyone

Having spent 25 years in data protection, with several early years in channel and field-sales roles, I’ve noticed three common things that backup vendors don’t seem to realize about channel partners. 1. Not every VAR/SI should become a backup service provider Some vendors assume that they can help every one of their partners become backup … Read more

Tape backup, cloud-based backups make sense for your organization

Over the last several years, many organizations have at least partially transitioned from writing backups to local tape libraries to creating cloud-based backups. One of the primary obstacles that organizations may encounter along the way is that many of the major backup applications are designed to either work with virtual tape libraries or with proprietary, … Read more

Vendors Need to Rethink Their Channel Programs

In recent ESG research on data protection personas, methods, and channels, ESG looked at ‘who’ is affecting data protection, including IT operations, DBAs, vAdmins, file/storage admins, non-technical stakeholders, and channel partners. While data protection has historically been very channel-driven, or at least channel-accelerated, recent data shows that there are disconnects between how IT decision makers … Read more