ESG has historically referred to “data protection” as a spectrum of activities that include backup, snapshots, and replication, as shown here:

Centralized Backup ... aka Jason's Blog
Random thoughts from a Backup-dude … Husband & Father … Christ-follower & Scout-leader … Gamer & former-MSFTie & former-ESG Analyst … now at Veeam
This week, we’re kicking off a five-week video blog series for the Tuesdays in October. One of the most common conversations that I have with IT leaders when they are discussing their IT modernization initiatives is, “How are you going to back that up?” For too many of the thirty years that I have been in … Read more
This week, we’re looking at “The Hype of Copy Data Management” (CDM), which some vendors call Active CDM, Enterprise CDM, pick-your-fancy-adjective CDM, or similar permutations of secondary storage, data virtualization, or “Use your data smarter” (Veeam does it too). If you put aside the jargon and IT marketing-speak, it is really a classic case of … Read more
In this last installment of the series, two former industry analysts (who are now Veeam execs) discuss the trends that are shaping the data protection industry and IT landscape: Dave Russell @BackupDave, former VP and Distinguished Analyst at Gartner, lead analyst for the Backup MQ Jason Buffington @JBuff, former Principal Analyst for Data Protection at ESG This … Read more
ESG has historically referred to “data protection” as a spectrum of activities that include backup, snapshots, and replication, as shown here:

Copy Data Management (CDM) and all the permutations of “Copy” “Data” “Management” with or without additional terms like “Active” “Enterprise” “Virtualization,” etc., seems to be the rage these days. A few years ago, there was only one visionary company talking about CDM. Today, we see a range of vendors now claiming to be CDM, even when they don’t deliver the breadth of capabilities that the industry may have presumed CDM to be; and others who have been quietly delivering those capabilities and more, without the terminology (a.k.a. they were CDM before CDM was cool).