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World Backup Day PSA: No one cares about (or relies upon) your data more than you do

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Meme: Batman Slapping Robin -- It's Still Your Data !!

Happy #WorldBackupDay ! In COVID-times, we often hear about “the New Normal” to remind us that things won’t entirely go back to the way that they were. But for World Backup Day (WBD), I’d like to remind you of an “Old Normal” that has not changed – your data is still YOUR DATA. I’ve been in … Read more

Hierarchy of Needs in Data Protection

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Hierarchy of Data Protection Needs

In 1943, Maslow’s Pyramid of Needs described a hierarchy within psychology, whereby until you addressed foundational elements such as Food/Water … you can’t feel safe, you can’t find love, you struggle with self-respect, etc. Data protection actually has a similar hierarchy (starting from the bottom): Reliable Restore-ability The most basic need of any data protection scenario … Read more